Portfolio

Publications

Wielding Digital Tactics to Promote European Unity and Heritage at Rural Levels through Historical Reenactments
Via an invitation from the European Commission’s Erasmus+ program, I shared my interpretation of how digital analytics can be used to promote unity and heritage at rural levels throughout the European Union. The project is formally catalogued as project no: 2022-2-RO01-KA210-ADU-000097575.

An Analysis of Probabilistic Factors in Association of Tennis Professionals Winners
This study examines ATP tennis match data from 2000 to 2022, aiming to identify key performance factors for players’ success, including player matchups, environmental conditions, and tournament-specific performance. Utilizing random forests algorithms, the study provides insights for tennis enthusiasts and sports bettors interested in understanding player performance and match outcomes.

SFTP and Process XML Files in Google Cloud Platform with Python
A guide on how to use Python to extract XML files from an SFTP server, back them up to Google Cloud Storage, and process them — all without spinning up a virtual machine.

An Analysis of Canadian Marine Accident Fatality Factors
This study aims to identify key factors contributing to Canadian marine accident fatalities by analyzing a dataset spanning 1995-2022 using Python, employing data cleaning, exploratory analysis, summary statistics, and machine learning models such as random forests, logistic regression, and Naive Bayes for predicting the probability of fatal incidents.

Automatically Generate Site-Wide Meta Descriptions with Python + BART for PyTorch
Quickly generate SEO meta descriptions for an entire site using a simple Python script. Allows for domain URL extraction and clean-up, data mining of each domain URL, NLP pipeline applied to mined data, and standardization of meta descriptions.

Natural Language Processing for Marketing and E-Commerce Using spaCy
A guide on how to parse landing pages, scan for lexical elements, and implement them in your marketing and e-commerce initiatives.

Write Responsive Search Ads using Python 3 and Pandas
A quick and easy guide on how to automate your ad copy creation for immediate upload to Google Ads or Microsoft Ads Editor platforms.

Vendor Model Validation Approaches for Digital Marketing Analysts

Fast Fashion, Big Data
A deep dive into the predictive analytic techniques employed by the modern fashion industry pertaining to creative considerations.

Thank you for visiting my portfolio! Please reach out via LinkedIn if you have any questions.